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Ziggo GP Live – Mexico

Vertigo 6 - Marketing & PR / Ziggo GP Live – Mexico

Ziggo GP Live – Mexico

After the overwhelming success of the Ziggo GP Live Austrian GP viewing, Ziggo organised the second official public viewing of an F1 GP. Over 10.000 people watched as Max Verstappen started on P4, fell back to P20 and fought hi way back to P6! The viewing took place in The Ziggo Dome and before the race started, F1 2019 was played by four F1 esporters with a Logitech G steering wheel.
Involved partners included Koch Media, Logitech, Ziggo, Ziggo Sport and eMense .

Results: hundreds of social posts and stories, airtime on Ziggo TV (over 3 mln viewers), over 10.000 people watching F1 game being played on the big screen in Ziggo Dome prior to the Mexican GP.

Visit Ziggo Sport Instagram
Info
Client:

Koch Media/Logitech G

Publisher & developer

Codemasters

Partners

Ziggo, Logitech, eMense, 2HeartVolcano, Brand New Live

Category:

Gen Z marketing, Influencer Marketing, PR, Social Media

Date:

October 28, 2019