In order to attract a new and younger audience, Game Mania hosted a special Fortnite Challenge in all of their 82 stores in Belgium and the Netherlands. Vertigo 6 helped drive traffic to the stores through influencer marketing, community marketing and earned attention.
To boost awareness and drive conversion for the newly released game Strange Brigade, we built a highly targeted and efficient online campaign for Koch Media utilising Facebook, Instagram, YouTube, the Google Display Network and influencers.
Game Mania – Grand Opening Utrecht. On 17 July 2018, Game Mania opened a new Concept Store at Utrecht Hoog Catharijne. Vertigo 6 created buzz through a custom press release announcing the opening and arranged a meet & greet with popular YouTuber Joost Speelt Spellen.
C64 Mini Launch at Arcade Hotel Amsterdam. Koch Media Benelux asked us to amplify the release of THEC64® Mini, a fully licensed reimagining of the 80’s bestselling home computer. To maximize mainstream media attention for the release of this awesome device, we teamed up with Arcade Hotel and opened a nostalgic eighties floor in order to create a physical PR angle.
ZenFone Max Plus – Jacin’s ZenFone Adventures. Jacin Trill is one of the hottest rapper in the Netherlands, with a number one album and millions of views on YouTube. We teamed up with Jacin in order to create a content marketing format which introduces the ZenFone Max Plus to Dutch youngsters.