To introduce Tataba, a new MGA brand aimed at a new target audience, we developed a creator-led launch campaign designed to drive awareness and retail traffic.
We collaborated with 20 micro and macro influencers, producing short-form content optimized for uplifting sales during the launch. Each creator received a custom buzz kit, featuring the product presented in an oversized bento box, along with themed hero cards perfectly aligned with the product concept and target audience.
Beyond influencer content, we produced UGC-style short videos to also link directly to retailers. In total, we created three short-form videos, generating 2.8 million views.
The influencer campaign itself achieved 2.4 million views, successfully introducing Tataba to a new audience and driving visibility across retail platforms!
